Our Inspiration | Ad Gefrin

Our Inspiration

Ad Gefrin will be a destination like no other, and we cannot wait to welcome visitors from both near and far. This project is something that the whole Ferguson family feels passionate about. This is a story of regeneration, redevelopment, and stimulating potential. Our collective ambition is to give something wonderful back to our roots, into an area and community that has given us so much. In embracing all that the Golden Age stood for in terms of connectedness, cultural exchange and hospitality, we hope that Ad Gefrin brings people together and instils a sense of belonging.

That we will create an extraordinary visitor experience characterised by memorable hospitality is a given. That we will create a world-class single malt whisky as the hero product of a suite of spirits is our aspiration. That we will build a destination that is ‘owned’ supported and celebrated by the people of Wooler, that further enhances pride in our Northumbrian heritage and sparks optimism for our future – that is our promise.

“Everything we do, everything we create is born to bring people together.”

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